News

As spring sports seasons ramp up across the country, family schedules often shift almost overnight from cozy winter evenings to sports-fi...

We expanded on our recent entry into the early childhood category with one of the largest retailers in the country with a new Junior Bott...

Spring break travel marks the unofficial start of family travel season, but for many households, the trip itself represents only part of ...

The Oklahoma-owned drinkware company expands into a new drinkware category and launches drinkware specifically designed for toddlers for ...

As warmer-weather schedules fill with practices, road trips and longer afternoons outside, Simple Modern’s 2026 Collection is introducing...

USA Today rounded up a great list of must-have gear as we all plan our spring and summer getaways. Their best tip? Simple Modern's Kids S...

The report, highlighting  financial contributions, nonprofit partnerships and employee-directed giving initiatives during the company’s ...

Simple Modern is expanding its sports licensing strategy and focusing on deepening partnerships and increasing fan-focused, experience-ba...

In a recent Yahoo Shopping gift guide highlighting great Valentine’s Day ideas on Amazon, the editors called out one of our Valentine’s-t...

Here are some small things we've noticed that have helped us feel human again when winter felt heavy.

To help fans celebrate and remember the the Super Bowl XL Champion, Simple Modern will offer exclusive Super Bowl Championship drinkware ...

This year, celebrate your favorite girlies with a gift they’ll actually use (and love): Simple Modern’s Galentine’s Day Drinkware Collect...

This year, Valentine’s Day is a whole season of celebrating the people who make life sweeter. From best friends and kids to partners and ...

The partnership, now renewed through 2028, extends the beloved Sesame Street drinkware line into European markets while continuing its po...

This past year, a few connections we made stood out not only because of scale but also because of the stories behind them.

From early mornings to long days and everything in between, three launches from the Simple Modern team clearly rose to the top

Here’s the good news, mommas: A reset doesn’t have to be extreme to be effective. In fact, the best resets are simple, practical and buil...

Staying hydrated won’t magically solve every problem, but it creates the physical foundation that makes other goals more achievable.

Want a first look? We’re revealing our exclusive Valentine’s designs on social first. Follow us at @shopsimplemodern on Instagram, TikTok...

MSN rounded up every kitchen you need to get your 2026 cooking goals checked off early -- and they feature Simple Modern's beloved 40-oun...

In response to an exceptional number of touching submissions, Simple Modern chose two families, instead of one as planned, as winners of ...

Read 10 reasons why Simple Modern coffee tumblers make such great stocking stuffers.

Here’s five reasons why Simple Modern presents stand out in a sea of forgettable gifts.

Check out the fantastic holiday gift guide with 70 great gift ideas for kids and features Simple Modern Simple Modern not just once, but ...

For the first time ever, Simple Modern is launching Mystery Boxes packed with incredible value, top-rated hydration favorites and a brand...

Tomorrow, December 2, on Giving Tuesday, Simple Modern will officially announce the winner of our Home for the Holidays giveaway. This is...

For the third year, License Global named Simple Modern as a Leading Licensee, recognizing the company’s growth and innovation with many o...

The Oklahoma-based drinkware company will fly someone home for the holidays, celebrating generosity and togetherness this holiday season.

For your momma, your sister-in-law, your kids, teachers, coffee lovers and sports fanatics and everyone in between in your life, we’ve go...

We've dropped our limited-edition holiday styles and our biggest Black Friday savings.

Starting Nov. 17, you can enter to win round-trip airfare to reunite with the people that feel like home. Whether it’s parents you haven’...

Pop Insider exclusively debuted Simple Modern's Wicked collection, which is tailor-made for every Glinda and Elphaba in your life. Check ...

The Oklahoma-based brand expands its collegiate lineup through renewed Collegiate Licensing Company (CLC) partnership.

Inspired by Universal Pictures’ Wicked: For Good, epic conclusion to the global cinematic phenomenon. The limited-edition Wicked drinkwar...

The Oklahoma-based company is partnering with Peanuts Worldwide to create several Peanuts-themed drinkware, which coincides with the 75th...

The new coffee offering is a slim, spill-proof coffee cup with a ceramic interior and leak-locking lid designed for busy mornings on the go.

Here’s your guide to which tumbler is the perfect vibe for every fall outing you have planned. 

Mike Beckham, Simple Modern co-founder and CEO, reflects on the last 10 years and what the next 10 years might hold for the company.

The collaboration pairs Simple Modern’s rapidly growing lifestyle brand with a program reaching more than 20 million viewers each month.

Founded on generosity, the Oklahoma-based brand invites customers to join in daily donations supporting causes employees and customers ca...

The new Mesa Sport offers a chug lid perfect for workouts, after-school sports and on-the-go hydration needs and is introduced into a fas...

Simple Modern is capturing the magic of fall with the release of its 2025 Fall Collection, launching September 4.

After teaming up with the Oklahoma Sooners and Oklahoma State Cowboys last season, we are expanding its lineup to two more powerhouse foo...

The Oklahoma State Cowboys and Cowgirls named the Oklahoma-owned drinkware company to be the official drinkware partner for the 2025-2026...

Now we can all look as effortlessly breezy as megastar Cameron Diaz, according to People Magazine that is, by adding a chic and versatile...

The Oklahoma Sooners named the Oklahoma-owned drinkware company to be the official drinkware partner for the 2025-2026 year, marking the ...

The highly anticipated, fall-inspired collection is available beginning Aug. 26 in Simple Modern’s most popular drinkware collection, its...

The University of Tennessee Volunteers named the Oklahoma-owned drinkware company as a Proud Sponsor of Tennessee Athletics for the 2025-...

Nothing else is quite like the chaos of a Saturday little league game day. From hauling snacks and folding chairs to juggling knee pads a...

The University of Florida Gators named the Oklahoma-owned drinkware company to be the Official Drinkware Partner of the Gators for the 20...