A Year of Giving Back: Reflecting on the Connections That Mattered Most
At Simple Modern, generosity isn’t a moment or a marketing objective. We exist to give generously. Giving is a commitment that shapes how we grow and how we show up for others. And this past year, a few connections we made stood out not only because of scale but also because of the stories behind them.
The Great Nurse Getaway: Supporting Heroes Serving as Nurses
In honor of National Nurses Week, the Great Nurse Getaway invited communities nationwide to nominate and vote for nurses who lead with compassion and care. Hundreds of heartfelt nominations and thousands of votes later, Simple Modern customers selected Michelle Super, a nurse at the Mayo Clinic, as the winner.
Michelle received an all-expenses-paid Caribbean cruise, a full set of Simple Modern Getaway Bags and tumblers for her entire nursing unit back home. Her story, one of humility, leadership and tireless dedication, reflected what so many nominations shared: behind every great nurse is a community deeply impacted by their care.
Stock Your School: Celebrating Teachers in All 50 States
Now in its second year, Stock Your School continued its mission to support educators and get them and their classrooms ready for a new year. After more than 3,200 teacher nominations across all 50 states and well more than 100,000 public votes, 10 teachers joined the ranks of our Stock Your School winners.ll
Each winning teacher received a fully funded Classroom Wish List, while their schools received 500 water bottles for students, 100 tote bags for teachers and staff and a $1,000 grant to support a schoolwide improvement project. Simple Modern designed the campaign not just to reward individual teachers, but to uplift entire school communities and give people across the country a way to rally around the educators who shape the next generation.
10 Days of Giving: Celebrating 10 Years Together
This year also marked Simple Modern’s 10th anniversary, which we honored with 10 Days of Giving. Beginning September 22, the company donated $1 from the first 1,000 orders each day for 10 days to nonprofit partners across its five giving pillars, supporting organizations focused on education, homelessness, clean water, marginalized communities and human trafficking prevention.
The campaign was a reflection of what the past decade has made possible — thanks to customers, partners, and employees who believe generosity should grow alongside success. Read Mike Beckham’s, Simple Modern CEO and co-founder, letter about the past 10 years and what the next 10 might hold for the company: Simple Modern’s 10th Anniversary: A Letter from our Founder.
Home for the Holidays: When Togetherness Matters Most
Simple Modern created the Home for the Holidays initiative to help families reunite during a season that can be especially heavy when loved ones are apart. What began as a plan to select one family quickly became something more: After receiving an overwhelming number of deeply moving submissions, Simple Modern chose two families to award as winners.
Jamie Charter, navigating her husband’s third military deployment, and Amanda Flannery, grieving the loss of her husband while raising three children, each received travel accommodations to reunite with loved ones. Their stories served as a reminder that sometimes the greatest gift isn’t something wrapped, it’s simply being together.
Looking Back, Moving Forward
Simple Modern gives away 10 percent of profits every year, and during the past 10 years, that commitment has resulted in more than $10 million donated to more than 1,000 nonprofit partners. We’re grateful for the trust, stories and communities that allow us to continue this work. And as we look ahead, our goal remains the same: to keep showing up, quietly and consistently, in ways that inspire togetherness and generosity with each other.