Simple Modern and Sesame Workshop Renew Three-Year Partnership,
Expanding to European Markets

The partnership, now renewed through 2028, extends the beloved Sesame Street drinkware line into European markets while continuing its popular offerings in the United States and Canada.

Simple Modern and Sesame Workshop have renewed their partnership for another three years, expanding into European markets to introduce the Oklahoma-based company’s range of  premium drinkware featuring beloved Sesame Street characters.

Simple Modern, a leading producer of premium drinkware and consumer products, first partnered with Sesame Workshop in 2023. The renewed 2025 agreement builds on that successful foundation, extending the reach of the collaboration beyond the United States.

“We’re honored to continue our partnership with Sesame Workshop,” said Garrett Mueller, Simple Modern’s Licensing Manager. “Few brands embody positivity, education and joy like Sesame Street, and we’re excited to bring these iconic characters to even more families around the world.”

The partnership will continue to deliver durable, colorful drinkware, backpacks, and lunch bags designed for kids and families, featuring characters like Elmo, Cookie Monster, Big Bird and Abby Cadabby.

The Sesame Street collection will roll out to the European market in early 2026, and offerings are currently available on Amazon and simplemodern.com.