Simple Modern Introduces the Sidekick: A Spill-Proof Coffee Companion

The new coffee offering is a slim, spill-proof coffee cup with a ceramic interior and leak-locking lid designed for busy mornings on the go.

Simple Modern, a leading producer of premium drinkware and consumer products,  announced the launch of its newest product, the Sidekick — a coffee cup engineered for busy, on-the-move lifestyles.

Launched Oct. 1 from the brand designing products that are good everywhere, the Sidekick arrives at a time when more Americans are drinking coffee on the go, whether during school drop-offs, office commutes or juggling multiple responsibilities at once. In fact, the National Coffee Association accounts for 67 percent of U.S. adults drinking coffee every day, with a large percentage of those taking or getting coffee on the go with them.

“Coffee plays such an important role in people’s daily lives, and Sidekick was designed with that in mind,” said Chris Hoyle, Simple Modern Chief Marketing Officer. “We focused on features that keep coffee tasting right and traveling well, so it supports people wherever their day takes them.”

With its slim profile, leak-proof lid and ceramic interior that preserves coffee’s natural flavor, the Sidekick aims to provide a reliable solution for anyone who has ever spilled a cup in the car or suffered through metallic-tasting coffee.

Key design features include:

• Splash Guard Spout: High-flow design that prevents dribbles while walking or commuting.

• Locking Push Button Lid: An audible click ensures peace of mind that the cup won’t leak in transit.

• Clean-Lock Covered Lid: Shields against dirt and germs when stashed in a bag.

• Slim, Cupholder-Friendly Build: Fits into packed totes and tight spaces.

• Ceramic Interior: Maintains authentic coffee taste without metallic after tones.
  

The Sidekick is also dishwasher-safe, equipped with removable seals for thorough cleaning, and finished with a soft silicone base that prevents noisy clattering in early-morning kitchens.

“This product was designed with real life in mind — messy mornings, carpool lines, hectic commutes,” Hoyle said. “The Sidekick makes it possible to carry coffee with confidence, without worrying about spills, leaks or taste compromise.”

The launch also reflects Simple Modern’s ongoing strategy of expanding its drinkware portfolio to meet the specific needs of consumers. From large hydration bottles to insulated tumblers and now this new coffee offering, the company continues to position itself as a brand for every part of daily life. The Sidekick is available on SimpleModern.com and on Amazon.