News
The Backpack Everyone Talked About Is Back (Yes, That One from TikTok)
She's back! The TikTok-viral Getaway Backpack you couldn’t scroll past (or get one for yourself!) is finally restocked.
BuzzFeed: Simple Modern's Getaway Bag is a Last-Minute Mother’s Day Gift That Definitely Doesn’t Feel Like You Waited Until The Last Minute
These gift ideas will make any momma swoon, and we have to say, what they say about our Getaway Bag is absolutely right! Very mom approved!
Make Mother’s Day Meaningful: Simple Ways to Wow Your Momma
Here are three simple ways to give her something she’ll actually use and create meaningful time together.
Why Tested, Practical Products Are Replacing Trend Buys
Economic pressure and busy schedules have accelerated demand for dependable products over novelty buys.
May the 4th Meets Everyday
What started as a grassroots celebration has grown into a global moment, with celebrations trending worldwide each year. But what makes M...
Simple Modern to Surpass $15 Million in Giving; Commits $1.8M to Nearly 75 Nonprofits in 2026
Simple Modern will donate more than $1.8 million during the 2026 grant cycle to nearly 75 nonprofits locally, nationally and internationa...
MSN Lists Mesa Loop as a Must-Have Addition to Fitness Routines
MSN recently published its best of fitness deals to grab off of Amazon to maximize the best workout possible -- and the media outlet sele...
Simple Modern Leans Into Practical Design as Families Prioritize Real-World Use Over Trends
The newest offering from Simple Modern, the Mesa Loop, reflects the industry’s growing demand for durable, problem-solving essentials ove...
What Moms Actually Carry to Spring Sports (And Why the Bottle Matters)
As spring sports seasons ramp up across the country, family schedules often shift almost overnight from cozy winter evenings to sports-fi...
Simple Modern Expands Toddler Drinkware Distribution With Exclusive Target Partnership
The Target-exclusive toddler drinkware collection is off to a strong start with parents. Now available in more than 1,000 stores nationwi...
Spring Break Packing: Small Gear Decisions That Reduce Travel Stress
Spring break travel marks the unofficial start of family travel season, but for many households, the trip itself represents only part of ...
Simple Modern Expands Into Toddler Drinkware Category, Debuts First Collection at Walmart
The Oklahoma-owned drinkware company expands into a new drinkware category and launches drinkware specifically designed for toddlers for ...
A Fresh Start for Spring: Simple Modern Launches 2026 Spring Collection
As warmer-weather schedules fill with practices, road trips and longer afternoons outside, Simple Modern’s 2026 Collection is introducing...
USA Today's Names Simple Modern a Travel Essentials for Kids Must-Have Gear for Stress-Free Trips
USA Today rounded up a great list of must-have gear as we all plan our spring and summer getaways. Their best tip? Simple Modern's Kids S...
Simple Modern Releases Second-Annual Community Impact Report, Detailing $3.3 Million in 2025 Giving
The report, highlighting financial contributions, nonprofit partnerships and employee-directed giving initiatives during the company’s ...
Simple Modern Focuses on Licensing Partnerships, Event-Driven Merchandise at SLATS Industry Show
Simple Modern is expanding its sports licensing strategy and focusing on deepening partnerships and increasing fan-focused, experience-ba...
Yahoo News Loves Our Valentine’s Day Offerings: See What They Said
In a recent Yahoo Shopping gift guide highlighting great Valentine’s Day ideas on Amazon, the editors called out one of our Valentine’s-t...
For the Moms in the Thick of Winter: Things That Helped Us Feel Human Again
Here are some small things we've noticed that have helped us feel human again when winter felt heavy.
Super Bowl LX Ready: Celebrate The Championship Win with Exclusive Championship Drinkware
To help fans celebrate and remember the the Super Bowl XL Champion, Simple Modern will offer exclusive Super Bowl Championship drinkware ...
Galentine’s Day Is Almost Here: Grab Gifts Your Girls Will Love Before They're Gone
This year, celebrate your favorite girlies with a gift they’ll actually use (and love): Simple Modern’s Galentine’s Day Drinkware Collect...
Love Everywhere You Go: Meet Simple Modern’s Galentine’s Day Collection
This year, Valentine’s Day is a whole season of celebrating the people who make life sweeter. From best friends and kids to partners and ...
Simple Modern and Sesame Workshop Renew Three-Year Partnership, Expanding to European Markets
The partnership, now renewed through 2028, extends the beloved Sesame Street drinkware line into European markets while continuing its po...
A Year of Giving Back: Reflecting on the Connections That Mattered Most
This past year, a few connections we made stood out not only because of scale but also because of the stories behind them.
A Year in Review: Simple Modern Launched it Best Products Yet for Everyday Life
From early mornings to long days and everything in between, three launches from the Simple Modern team clearly rose to the top
New Year’s Reset, Mom Edition: How to Declutter, Budget and Stay Hydrated Now that the Tree is Down
Here’s the good news, mommas: A reset doesn’t have to be extreme to be effective. In fact, the best resets are simple, practical and buil...
Goal Setting: Why to Include Hydration and How To Stick to It
Staying hydrated won’t magically solve every problem, but it creates the physical foundation that makes other goals more achievable.
Get Ready! Our Valentine's Drop is Almost Here!
Want a first look? We’re revealing our exclusive Valentine’s designs on social first. Follow us at @shopsimplemodern on Instagram, TikTok...
MSN: Amazon's After-Christmas Sale Has Healthy Kitchen Essentials Starting at Just $12
MSN rounded up every kitchen you need to get your 2026 cooking goals checked off early -- and they feature Simple Modern's beloved 40-oun...
Simple Modern Announces Two Winners for Its 2025 “Home for the Holidays” Giveaway
In response to an exceptional number of touching submissions, Simple Modern chose two families, instead of one as planned, as winners of ...
Small Gift, Big Warmth: Why Coffee Tumblers Belong in Every Stocking
Read 10 reasons why Simple Modern coffee tumblers make such great stocking stuffers.
Avoid the Re-Gift Gift: 5 Reasons Simple Modern Gifts Actually Get Used
Here’s five reasons why Simple Modern presents stand out in a sea of forgettable gifts.
We Made the List (Twice): Simple Modern Featured in MSN’s Holiday Gift Picks
Check out the fantastic holiday gift guide with 70 great gift ideas for kids and features Simple Modern Simple Modern not just once, but ...
Cyber Monday Surprise: Unlock a Simple Modern Mystery Box!
For the first time ever, Simple Modern is launching Mystery Boxes packed with incredible value, top-rated hydration favorites and a brand...
Home for the Holidays: Winner Announced Tomorrow!
Tomorrow, December 2, on Giving Tuesday, Simple Modern will officially announce the winner of our Home for the Holidays giveaway. This is...
License Global Names Simple Modern as a Leading Licensee for Third Consecutive Year
For the third year, License Global named Simple Modern as a Leading Licensee, recognizing the company’s growth and innovation with many o...
Simple Modern Launches “Home for the Holidays” Giveaway to Send Someone Home This Holiday Season
The Oklahoma-based drinkware company will fly someone home for the holidays, celebrating generosity and togetherness this holiday season.
From Stocking Stuffers to Showstoppers: Simple Modern’s 2025 Gift Guide
For your momma, your sister-in-law, your kids, teachers, coffee lovers and sports fanatics and everyone in between in your life, we’ve go...
The Holiday Collection Has Arrived: Featuring Festive Designs and Black Friday Savings
We've dropped our limited-edition holiday styles and our biggest Black Friday savings.
We’re Sending Someone Home For the Holidays!
Starting Nov. 17, you can enter to win round-trip airfare to reunite with the people that feel like home. Whether it’s parents you haven’...
Pop Insider Exclusive: Simple Modern’s Wicked Tumblers Make Elixirs Extra Enchanting
Pop Insider exclusively debuted Simple Modern's Wicked collection, which is tailor-made for every Glinda and Elphaba in your life. Check ...
Simple Modern Launches Collegiate Vault Collection Featuring Retro and Vintage Logos
The Oklahoma-based brand expands its collegiate lineup through renewed Collegiate Licensing Company (CLC) partnership.
Simple Modern Unveils Wicked: For Good Drinkware Collection
Inspired by Universal Pictures’ Wicked: For Good, epic conclusion to the global cinematic phenomenon. The limited-edition Wicked drinkwar...
Simple Modern Partners with Peanuts Worldwide to launch co-branded drinkware
The Oklahoma-based company is partnering with Peanuts Worldwide to create several Peanuts-themed drinkware, which coincides with the 75th...
Simple Modern Introduces the Sidekick: A Spill-Proof Coffee Companion
The new coffee offering is a slim, spill-proof coffee cup with a ceramic interior and leak-locking lid designed for busy mornings on the go.
Fall Road Trips: Fall Colors, Cozy Stops and the Tumblers Built for the Journey
Here’s your guide to which tumbler is the perfect vibe for every fall outing you have planned.
Simple Modern's 10th Anniversary: A Letter from our Founder
Mike Beckham, Simple Modern co-founder and CEO, reflects on the last 10 years and what the next 10 years might hold for the company.
Simple Modern Partners with America’s No. 1 Syndicated Talk Show The Kelly Clarkson Show
The collaboration pairs Simple Modern’s rapidly growing lifestyle brand with a program reaching more than 20 million viewers each month.
Simple Modern Celebrates 10 Years With 10 Days of Giving
Founded on generosity, the Oklahoma-based brand invites customers to join in daily donations supporting causes employees and customers ca...
Simple Modern Introduces Mesa Sport, Expanding in the Performance Hydration Market
The new Mesa Sport offers a chug lid perfect for workouts, after-school sports and on-the-go hydration needs and is introduced into a fas...
