Simple Modern Expands Toddler Drinkware Distribution With Exclusive Tar3et Partnership

We expanded on our recent entry into the early childhood category with one of the largest retailers in the country with a new Junior Bottle design exclusive to Target. 

Simple Modern is expanding its presence in the toddler drinkware category and will launch an exclusive, new Junior Bottle collection through a nationwide partnership with Target, placing the new line in more than 1,000 stores across the country starting March 15.

The expansion builds on the company’s recent entry into the early childhood hydration category and represents continued retail momentum for the Oklahoma-based brand.

Target’s rollout introduces licensed toddler bottles designed specifically for children ages 24 months and older. The Junior Bottle collection focuses on durability, spill-resistant features and sizing appropriate for early independent drinking stages. The distribution expansion strengthens Simple Modern’s national retail footprint and broadens access to its newest product category.

“Simple Modern has a longstanding and wonderful relationship with Target,” said Carson Rock, Simple Modern Chief Sales Officer. “And because of this experience working together, we know this new product offering in a new category will serve our shared customers well.”

Increasing consumer demand for reusable hydration products across all age groups, including early childhood, helps families prioritize purchases with long-term durability and value, Rock said.

“We want to meet our customers where they are, and provide them with the products that will help in their everyday lives,” Rock said. “And we’re grateful to Target for their support with our new toddler hydration line.”

Since its founding in 2015, Simple Modern has grown into a leading insulated drinkware brand across retail and licensing channels, with the Target expansion representing the next phase of growth for the company’s toddler assortment.