Since launching the Simple Modern 40-ounce Trek, the tumbler quickly became a top seller because of its lightweight, cup holder-friendly design that also keeps drinks cold for more than 24 hours and hot for 12. 

But, don’t just listen to why we think it’s great: More than 25,000 customers have reviewed Simple Modern’s 40-ounce Trek tumbler on Amazon, with 89 percent of those reviews garnering five-stars. That’s more than 23,000 customers who rank the Simple Modern Trek as high as it can get. They list the reasons for loving the Trek from everything from sleek-and-stylish design and less leakage to high-quality construction and a pleasing price point. 

And, Good Morning America recently took notice of the 40-ounce tumbler trend, reviewing Simple Modern’s Trek and others. And the national news outlet picked the Simple Modern tumbler as the cup they’d use most because of its competitive price point and attractive design. Watch the Good Morning America Try Before You Buy segment! 
So what makes the Simple Modern 40-ounce Trek the best? Here are a few reasons:

1. It’s cold for 24 hours; hot for 12. The Trek keeps drinks cold for an entire day or more, and it keeps hot drinks warm for 12 hours. Quite simply, you’ll need to refill your Trek long before your drink is a temperature you don’t want.

2. It’s lightweight. Weighing in at 20.3 ounces, and with an easy-to-grip handle, the Trek is easy to hold on to, even when your hands are full.

3. It’s leak resistant. Armed with not-one-but-two straws, the Trek lid is designed to minimize spills. 

4. It’s durable. The Simple Modern Trek is double-walled insulated and made with durable 18/8 stainless steel. Not only does that keep drinks colder longer and hot drinks hotter longer, is leak resistant and lightweight, it’s a sturdy cup that will last.“We strive for excellence at Simple Modern,” said Corbin Wallace, Chief Growth Officer. “And it means a lot to us when our customers and the public agree that our products are as useful in their lives as we strive to make them.”The success of the Trek and other products is driving Simple Modern to continue to innovate in the drinkware industry, with new, improved products planned for 2024.

“This is only the beginning,” Wallace said. “We’ll be launching even better, more innovative products this year that will elevate our customers' experience even more. It’s an exciting time at Simple Modern, and we can’t wait for you to see what’s next.”

Simple Modern exists to give generously, meaning popular and new products can help the company prioritize more giving. Simple Modern donates at least 10 percent of annual profits to help better communities around the world. For more about how Simple Modern partners with others to give back, read Why We Exist.