Simple Modern Strengthens Licensing Partnerships at 2025 Licensing Expo

Simple Modern met with dozens of licensing brands to propel growth of its partnerships as part of the company’s strategy to prioritize licensing growth. 

 

Simple Modern — a leading producer of premium drinkware and consumer products like backpacks, lunchboxes and travel totes — remains an industry leader in licensing partnerships and is prioritizing strategic growth with licensing partners after conducting nearly 40 high-impact meetings and sessions at the 2025 Licensing Expo in Las Vegas.

This represents the busiest expo for the company to date, which brings together thousands of brands, agencies, and retailers to collaborate and discuss the biggest intellectual properties in the world. The expo helps define pop culture and consumer trends in coming years. Simple Modern has attended the conference since 2019, which has directly led to the substantial growth of entertainment licensing partnerships for the company. 

Simple Modern’s licensed division continues to see growth — a powerful reflection of its strong brand affinity and strategic partnerships. This year, the Expo served as a key opportunity to deepen existing relationships and explore new collaborations with top-tier intellectual property holders.

“This year’s Licensing Expo was one of our most productive to date,” said Garrett Mueller,  Simple Modern’s Licensing Manager. “Our meetings were filled with meaningful dialogue, especially around ways to create long-term value with our partners. This year’s broader economic headwinds have illustrated to a new degree the importance of true collaboration and partnership.  Because Simple Modern works with best-in-class brands and licensors, we feel optimistic about where our business is headed.”

Among the exciting developments for 2025 are three new licensed partnerships, multiple new product launches, and expanding its seasonal back-to-school distribution at national retailers.

“The strong response we received in Las Vegas underscores the trust our partners have in us — and that’s a direct result of the consistent excellence our team delivers across every category,” Mueller said. “We’re proud to create thoughtfully designed products that fans truly love.”

With a growing portfolio of licensed collaborations and a robust retail presence, Simple Modern remains well positioned to lead in the licensed consumer products space.