Simple Modern’s Collegiate Offerings Showcased on ABC, in Exclusive Partnerships
With more than 100 licensing agreements with colleges and universities and new exclusive partnerships for this year, Simple Modern’s collegiate drinkware is gaining national attention for being good everywhere it goes.

This fall football season, Simple Modern’s 30-Ounce Collegiate Trek Tumblers are fan favorites, as partnerships increase and national exposure brings attention to more than 100 licensing agreements with different colleges and universities. 

ABC’s Good Morning America recently featured Simple Modern’s extensive line of collegiate drinkware to help college football fans get ready for the season.

Good Morning America highlighted Simple Modern’s vast collegiate drinkware collection in its segment to preview the college football season, now in full swing. GMA anchors highlighted the leak-resistant lids, which make the cups perfect for tailgates, barbecues and any on-the-go sporting events. And, the 30-ounce cups are both cupholder and game-day chair friendly – all while keeping drinks cold for more than 24 hours.

From ABC Contributor Jess Sims:

“These 30-ounce tumblers are amazing because they keep your drinks cold for 24 hours. I honestly would start my day with some ice coffee and end with some water. And I love that this can go right in your tailgating chair and then right into your tote.”

And, further showing the growth of Simple Modern’s collegiate partnerships, Simple Modern recently announced it is the exclusive drink ware partner of both the University of Oklahoma and Oklahoma State University for the 2024-2025 school year.

As part of the partnership, Simple Modern is creating unique, in-game available drinkware for both schools, which will be sold exclusively during home football games at the concession stands. And, for every OU home game throughout the historic first SEC season, Simple Modern will release a new, never-seen-before OU Sooners cup at each game, only available at OU Sooners concessions.

The partnerships with both schools have produced strong results, with fans helping the exclusive drinkware to sell out at in-game concessions.

Check out SImple Modern’s collegiate drinkware collection here!