Simple Modern Renews NFL Licensing Partnership Through 2029

The agreement secures expanded distribution opportunities and continued growth for officially licensed NFL drinkware and consumer products for the Oklahoma-based drinkware company.

Simple Modern has renewed its licensing partnership with the National Football League for the next three years, extending one of the company’s longest-standing sports licensing relationships.

The renewed agreement strengthens Simple Modern’s position in licensed sports drinkware and consumer products as demand for everyday fan merchandise continues to grow across retail and ecommerce channels.

“We’re excited to keep building products that fans can use every day,” said Garrett Mueller, Licensing Manager at Simple Modern. “This renewal gives us the opportunity to continue expanding with new products, new retail opportunities and new ways for fans to connect with their teams.”

The renewed agreement also supports future NFL initiatives, including product collaborations tied to league moments and fan engagement campaigns throughout the season.

Simple Modern has plans to expand its NFL lineup throughout the upcoming seasons with new drinkware styles and designs, including upcoming releases featuring historic and secondary team logos.

“Fans want products that fit naturally into their daily lives while still representing the teams they care about,” Mueller said. “That’s where we see a lot of opportunity moving forward.”