Simple Modern Hits No. 1 in Three Amazon Categories During Back-to-School Shopping Season
Three products. Three No. 1 Amazon rankings.
First, Simple Modern reached the top of two new Amazon rankings this summer, with both the Hadley Lunch Box and the new Junior Tumbler earning No. 1 spots as families prepared their little ones for the back-to-school season.
The Simple Modern Hadley Kids Lunch Box became the No. 1 Best Seller in Reusable Lunch Bags on Amazon, while the new Simple Modern Junior Tumbler reached No. 1 among New Releases in Toddler Cups.
And these two new No. 1 rankings join another longtime Simple Modern favorite at the top of Amazon. The Fletcher Kids Backpack has ranked as the #1 kids backpack on Amazon for three consecutive summers, in 2024, 2025 and again in 2026. Its three-year run at No. 1, combined with this summer’s new top rankings for the Hadley Lunch Box and Junior Tumbler, marks continued momentum for Simple Modern’s growing line of products designed for kids and families.
And customers are sharing why the products have become favorites:
One verified Amazon purchaser said her Hadley Lunch Box “looks new at the end of the school year” and praised how easy it is to clean. Another parent said their Hadley lasted the entire school year without needing to be replaced, which also highlighted its durability, size and ease of use.
The new Junior Tumbler is earning praise from parents, too. One verified purchaser called it a new favorite, writing, “My kids LOVE this cup! It is easy for them to hold, and is durable for when they inevitably drop or throw it.” The review ended with the best endorsement of all: “And my toddler says ‘FIVE STARS’!”
From packing lunches for school to keeping little ones hydrated throughout the day, the two No. 1 rankings mark an exciting milestone for products designed to go everywhere and serve the everyday needs of families.
“We want to thank all our customers for helping make milestones like these possible,” said Ryan Tatum, Simple Modern Director of Amazon . “We're grateful to everyone who makes Simple Modern part of their families' everyday routines and allows us to be a part of prepping their children for a new school year.”