Simple Modern Announces Baseball Lifestyle 101 Partnership, Expands Distribution into DICK’S Sporting Goods
Co-branded collection featuring Baseball Lifestyle 101's most popular designs now available on Baseball Lifestyle 101’s website, select DICK’S location and online at DICK’S.com.
Simple Modern, a leading producer of premium drinkware and consumer products, announced a new partnership with Baseball Lifestyle 101, one of the nation's fastest-growing baseball lifestyle brands.
The collection is available on Baseball Lifestyle’s website, select DICK’S locations and online at DICK’S.com, which feature some of its most recognizable and popular designs on Simple Modern drinkware products.<
The partnership expands Simple Modern's retail footprint through distribution in about 200 DICK’S locations. In store, merchandise is displayed alongside Baseball Lifestyle 101 apparel and accessories, creating a coordinated retail experience for baseball players, families and fans.
The launch marks Simple Modern's first collaboration with Baseball Lifestyle 101 and further expands the company's presence in the sporting goods retail channel. The partnership adds to Simple Modern's growing portfolio of collaborations spanning sports, entertainment and lifestyle brands.
"Baseball Lifestyle 101 has built one of the most passionate communities in youth sports, making them an ideal partner for Simple Modern," said Carson Rock, Chief Sales Officer at Simple Modern. "This partnership allows us to bring products directly to baseball families while also expanding our distribution through DICK’S, one of the premier retailers serving athletes across the country."
Baseball Lifestyle 101 has become one of the most recognizable brands in youth baseball through its apparel, accessories and content celebrating the culture of the game. The new collection extends the brand into premium drinkware designed for practices, tournaments, travel and everyday use.
"We're always looking for opportunities to meet customers where they already shop," Rock said. "Partnering with Baseball Lifestyle 101 and launching in DICK’S allows us to connect with a highly engaged community while introducing Simple Modern products to new consumers."
About Baseball Lifestyle 101
Founded in 2013 by a former collegiate athlete, Baseball Lifestyle 101 aims to unite the global baseball community through a shared passion for the sport. Today, the company stands as a category leader, recognized as the most-followed baseball brand on Instagram and among the most rapidly expanding apparel brands in the industry.