Oklahoma Athletics Name Simple Modern as Official Drinkware Partner

The Oklahoma Sooners named the Oklahoma-owned drinkware company to be the official drinkware partner for the 2024-2025 year. 

Simple Modern, a leading producer of premium drinkware and consumer products, is now the official drinkware partner of Oklahoma Athletics for the 2024-2025 school year.

As part of the partnership, Simple Modern is creating unique, in-game available drinkware for the OU Sooners, which will be sold exclusively during home football games at the concession stands.

“We are so proud to be partnering with OU Athletics and helping to celebrate the athletic achievements of collegiate athletes,” said Chris Hoyle, Simple Modern Chief Marketing Officer. “We know fans will love the high-quality, reusable drinkware that celebrate the legacies and spirit of OU Athletics, and we are so excited to cheer on the Sooners this fall.”

What Oklahoma Sooner fans can expect:
At the home opener for the Oklahoma Sooners, August 30, Simple Modern will release two uniquely designed 30-ounce cups available in limited quantities.

And, for every home game throughout the historic first SEC season, Simple Modern will release a new, never-seen-before OU Sooners cup at each game, only available at OU Sooners concessions.

“We can’t wait to be a part of OU’s first-ever season with the SEC,” Hoyle said. “We know OU fans will want to collect all the different designs to help celebrate and remember this unique moment in OU football. As an OU graduate myself, I can’t wait to cheer on the Sooners in Oklahoma Memorial Stadium this season.”