Simple Modern recently released four unique 40-ounce Trek tumblers, designed just for Valentine’s day and exclusive to the Simple Modern app.

And, the demand was immediate: Two of the four designs sold out within two hours of launch.

“We are customer obsessed, and we love it when we get what they really want right,” said Chris Hoyle, Simple Modern Chief Marketing Officer. “We always want to be one step ahead of meeting customer expectations, and these exclusive product drops are one way to continue to surprise and delight our customers.” 

The Oklahoman featured the craze in a recent article, also noted that if customers missed out on the exclusive drop, they still could get their hands on other Valentine’s Day-feel Treks like the Raspberry Vibes or Blush for their Valentine.

As a part of working intentionally to scale growth, Simple Modern keeps up with industry trends like this one. And, Simple Modern sees no signs of this trend slowing down, as it plans to include almost weekly new, exclusive product drops throughout 2024.

“We know our customers want product exclusivity,” Hoyle said. “And offering unique, limited drinkware to our customers will give them products they can only get once, and only get for a very limited time. It’s exciting to develop new, fun drinkware we know our customers will love and want to snatch up.”

Most of these exclusive tumbler drops will only be available through the Simple Modern app. To download the app for either Android or Apple phones, visit your phone’s app store. 

Simple Modern exists to give generously, meaning new products can help the company prioritize more giving. Simple Modern donates at least 10 percent of annual profits to help better communities around the world. For more about how Simple Modern partners with others to give back, read Why We Exist.