Letter from the CEO: A Legacy of GivingSimple Modern exists to give generously, and to that end, we designed many different external and internal efforts to bring generosity to everything we do, everywhere we can. As an overview for 2024, Simple Modern gave more than $6 million in monetary and in-kind donations to dozens of nonprofits located both in our home state of Oklahoma as well as organizations doing good work regionally, nationally and internationally as well. In total, 87% of giving stays in Oklahoma, with 7.2% of giving going to national organizations and 5.8% reaching international organizations. Specifically, Simple Modern gave $2.7 million in monetary donations directly to nonprofits. And, it gave $1.5 million in drinkware to generosity-focused, women-led collegiate student organizations across the country. In the fall, Simple Modern gave $1.6 million in Fighting Together tumblers for cancer patients and their caregivers. And, in its' first-ever Stock Your School initiative, Simple Modern gave $350,000 in tumblers and water bottles to 10 different schools. Mike Beckham, Simple Modern CEO and co-founder, recently wrote a letter to the more than 1,000 nonprofits Simple Modern has partnered with and all Simple Modern customers to discuss 2024 giving and how it is building the legacy of giving at Simple Modern. Here's that letter: "When we started Simple Modern, we set out with a simple yet profound vision: to create quality products that inspire connection while positively impacting the world around us. Since day one, giving has been at the heart of our mission, and I’m proud to report that after nine years, we have given away more than $10 million to more than 1,000 nonprofit organizations doing good work locally, nationally and internationally. Simple Modern’s journey of giving began with small steps, but with each passing year, we’ve aimed to deepen our impact. We started by partnering with local organizations, supporting educational initiatives and investing in community resources. Over time, as we grew, so did our ability to give back. In 2024, Simple Modern contributed more than ever before, supporting programs and community-building events across the globe. These initiatives represent the values we share with you, our community, and underscore our dedication to using our platform to bring good everywhere we can. Looking forward, we hope to continue to have the ability to give as much and even more than we have in the past. With your support, we aspire to increase our giving efforts, deepen our relationships with charitable organizations and create more opportunities to serve communities worldwide. Our commitment to being more than just a brand, but a partner in making a difference and bring good to others, remains unwavering. Thank you for being part of this journey. It is only with your support that we can continue to make strides towards a more connected, compassionate world. I look forward to sharing more milestones with you as we grow together." Mike Beckham, Simple Modern CEO and co-founder