Simple Modern Announces Expansion into Europe 

Simple Modern is launching more than 100 of its best-selling drinkware options to customers throughout Europe this May. 

 

Simple Modern is pleased to announce its expansion into the European drinkware market. 

The drinkware company will launch into Europe, after an initial test run several years ago, with more than 100 of its best-selling products including the Trek, Summit, Classic and Voyager. The launch will include most of Simple Modern’s adult drinkware options with product available to be shipped throughout Europe.  
 
“We are excited to offer a much different, much bigger and more diverse selection of Simple Modern products to our European customers than before,” said Abby Miles, Amazon International Manager for Simple Modern. “This is a full launch into multiple countries, and the decision to enter the European market comes as a result of our commitment to meet the increased demand for our products to serve a wider customer base.”  
 
Simple Modern, which began eight years ago, has grown rapidly to be a multi-million-dollar company, headquartered in the United States. The company also expanded to Canada, Mexico and Australia in recent years. And, after an initial offering in 2018 to Europe, Simple Modern now is expanding its presence significantly in the region, with products available starting in May through its partnership with Amazon. 
 
“Our increased partnership with Amazon will bring the Simple Modern brand to so many new customers seeking high-quality, sustainable hydration products for their active lives,” Miles said. “We know this is just the beginning of growing our relationship and customer fan base in Europe.” 
 
Simple Modern’s mission is to exist to give generously, and the company donates at least 10 percent of annual profits to help better communities around the world. With this focus on charitable giving tied to profits, expansion into new markets hold the potential to increase company giving.  

“As Simple Modern grows and expands into new markets, we’re always hopeful that also means we’ll be able to give back more,” Miles said. “This is a significant milestone for our continued growth and ability to provide extremely quality drinkware to an entirely new group of Simple Modern customers. We’re excited to see the growth of this investment, as it is a win for the consumer as much as it will be for us and our nonprofit partners.”