Simple Modern Named Proud Sponsor of Tennessee Athletics

The University of Tennessee Volunteers named the Oklahoma-owned drinkware company as a Proud Sponsor of Tennessee Athletics for the 2025-2026 year, bringing exclusive drinkware to home Volunteers games during the fall football season.

Simple Modern, a leading producer of premium drinkware and consumer products, is now a Proud Sponsor of Tennessee Athletics for the 2025-2026 school.

As part of the partnership, Simple Modern is creating unique, in-game available drinkware for the University of Tennessee, which will be sold exclusively during home football games at select concession stands.

“Partnering with Tennessee Athletics is an incredible way to celebrate and support Tennessee student-athletes,” said Chris Hoyle, Simple Modern Chief Marketing Officer. “We think fans will love the exclusive, reusable cups that show their love for the Volunteers, and we’re excited to cheer with them as they chase championships this fall.”

What the University of Tennessee Volunteers fans can expect
As a Proud Sponsor of Tennessee Athletics, Simple Modern will sell uniquely designed 30-ounce drinkware at all University of Tennessee home football games at stadium concessions, while supplies last.

“We’re excited to welcome Simple Modern as a Proud Sponsor of Tennessee Athletics,” said Alicia Longworth, Deputy AD & Chief Marketing Officer at the University of Tennessee. “Vol fans can look forward to exclusive Tennessee Creative designs available at select Neyland Stadium concessions during every home football game. It’s perfect for showing your Big Orange pride all season long.”

Since supplies are limited, Volunteer fans should hit select concessions on the way to their seats to ensure they get a chance to snag one of the limited-edition cups before they are gone.