Simple Modern Introduces Mesa Sport, Expanding in the Performance Hydration Market
The new Mesa Sport offers a chug lid perfect for workouts, after-school sports and on-the-go hydration needs and is introduced into a fast-growing market for fitness-oriented drinkware.
Simple Modern has released the Mesa Sport, a new bottle designed around fast hydration and active use. The launch builds on the company’s Mesa collection, which introduced the Mesa Loop earlier this year as an everyday hydration option.
Unlike the straw-based Mesa Loop, the Mesa Sport features a chug-style lid that allows users to drink quickly — a design seen across performance drinkware as fitness culture and on-the-go routines shape consumer demand. The bottle is positioned for workouts, gym bags and after-school sports, with an emphasis on portability and durability.
“With Mesa Sport, we wanted to create something that reflects the pace of people’s active lives,” said Chris Hoyle, Simple Modern chief marketing officer. “Mesa Loop has become a go-to for daily routines, and Mesa Sport serves the moments when quick access to hydration matters most.”
The debut comes amid a growing market for fitness-oriented drinkware. Industry analysts have noted rising consumer preference for bottles that balance function with aesthetics, often designed for both the gym and everyday carry. In fact, the Mesa Sport introduction comes at a time when the market for sports-focused hydration products is expanding. The global sports water bottles market was valued at about $3.5 billion in 2024, with projections to reach $5.2 billion by 2033. Mesa Sport enters this space with Simple Modern’s characteristic focus on sleek form and spill resistance, while distinguishing itself with a performance-ready lid. Mesa Sport is available in multiple colors through Amazon and Simple Modern’s website.
