Oklahoma Athletics Names Simple Modern as Official Drinkware Partner for the Second Year

The Oklahoma Sooners named the Oklahoma-owned drinkware company to be the official drinkware partner for the 2025-2026 year, marking the second year of the partnership.

Simple Modern, a leading producer of premium drinkware and consumer products, returns as the official drinkware partner of Oklahoma Athletics for the 2025-26 school year, marking the second year of this partnership.

As part of the partnership, Simple Modern is creating unique, in-game available drinkware for the Sooners, which will be sold exclusively during home football games at the concession stands.

“We’re proud to team up with OU Athletics to honor the incredible achievements of their student athletes,” said Chris Hoyle, Simple Modern Chief Marketing Officer. “Fans are going to love this year’s new and unique, reusable cups that capture the legacy and spirit of OU Athletics, and we can’t wait to cheer on the Sooners this fall along with all the fans.”

What Sooner fans can expect:
At the home opener for Sooner football, August 30, Simple Modern will release a new, never-before-seen designed 30-ounce cup available in limited quantities.

And, for every home game throughout OU’s second SEC season, Simple Modern will release a new, unique Sooners cup at each game, only available at Sooners concessions stands.

“We’re thrilled to celebrate another exciting season of OU football,” said Chris Hoyle. “Sooner fans will love collecting each design to commemorate this special moment. As an OU graduate, I’m especially excited to cheer on the Sooners at ]Gaylord Family - Oklahoma Memorial Stadium this season.”