Get Fall Football Ready: Simple Modern Launches In-Game Partnership at Four Universities

Simple Modern is bringing even more spirit to Saturdays this fall!

After teaming up with the Oklahoma Sooners and Oklahoma State Cowboys last season, Simple Modern is expanding its lineup to two more powerhouse football programs: the Florida Gators and the Tennessee Volunteers.

That means fans at Gaylord Family-Oklahoma Memorial Stadium, Boone Pickens Stadium, Ben Hill Griffin Stadium in Gainesville and Neyland Stadium in Knoxville will all have the chance to sip in style with exclusive Simple Modern game-day cups. These limited-edition, 30-ounce reusable cups — designed exclusively for the schools  — will only be sold at stadium concessions during home games, while supplies last.

At OU, Sooner fans can expect something extra special: a brand-new design will debut at the home opener Aug. 30, followed by a unique, collectible design at every home game throughout their second SEC season.

Gator fans will find exclusive orange-and-blue designs available at concessions during every home game in “The Swamp.” In Knoxville, Volunteer fans will be able to grab bold orange-and-white designs showcasing their Big Orange pride. 

“We’ve seen tremendous excitement from fans since launching with OU and OSU last year,” said Chris Hoyle, Simple Modern’s Chief Marketing Officer “Expanding to Florida and Tennessee means we get to celebrate even more traditions, pride and energy with some of the most passionate fan bases in college football.”

Whether you’re singing “Boomer Sooner,” shouting “Go Pokes,” doing the Gator Chomp, or showing off your Big Orange pride, these limited-edition cups are the perfect way to raise your team spirit — and take a piece of game day home.

Find yourself cheering for a team where Simple Modern isn't an in-game partner yet? Don't worry, Simple Modern has licensing agreements with nearly 100 other colleges and universities to get you ready for game day. You can be coordinated with your favorite team with just a few clicks: Check out the full collection here!