Gators Sports Properties Name Simple Modern as Official Drinkware Partner of Florida Athletics
The University of Florida Gators named the Oklahoma-owned drinkware company to be the Official Drinkware Partner of the Gators for the 2025-2026 year, bringing exclusive drinkware to home Gator games during the fall football season.
Simple Modern, a leading producer of premium drinkware and consumer products, is now the Official Drinkware Partner of Florida Athletics for the 2025-2026 season.
As part of the partnership facilitated by Gators Sports Properties, Simple Modern is creating unique, in-game available drinkware for the University of Florida Athletic Department. The limited edition, officially licensed products will be sold exclusively during home football games at the concession stands.
“Partnering with Gator Sports Properties is an incredible way to celebrate and support one of the best football programs in America,” said Chris Hoyle, Simple Modern Chief Marketing Officer. “We think fans will love the exclusive, reusable cups that show their love for the Florida Gators, and we’re excited to cheer with them as they pursue championships this fall.”
What the University of Florida Gator fans can expect
As the official drinkware partner of Gator Sports Properties, Simple Modern will sell uniquely designed 30-ounce tumblers at all University of Florida home football games at stadium concessions, while supplies last.
“We’re excited to welcome Simple Modern as the official drinkware partner of Florida Athletics,” said Darren McPhail, Gators Sports Properties general manager. “Gator fans can look forward to these exclusive designs available at Ben Hill Griffin Stadium concessions during every home football game. They are perfect for showing your orange and blue pride all season long.”
Since supplies are limited, Gator fans should hit the concessions on the way to their seats to ensure they get a chance to snag one of the limited-edition cups before they are gone.
Florida and Simple Modern worked closely to develop this partnership with athletics multimedia rights holder Gators Sports Properties, the locally based team of Learfield—the media and technology company powering college athletics—and CLC, a division of Learfield and Florida’s exclusive trademark licensing agent.
About Simple Modern
Simple Modern exists to give generously. As a leading drinkware and consumer goods company, Simple Modern gives at least 10% of annual profits to communities around the world, equaling millions in donations since the company’s founding in 2015. The Oklahoma-owned company offers premium quality products and unique styles for adults and kids at generous prices. Mission-driven and values-based, Simple Modern has grown into a category leader for retail partners Amazon, Target and Walmart, serving customers in all 50 states and eight countries around the world. To learn more about Simple Modern, visit www.simplemodern.com.
About the University Athletic Association, Inc
Originally incorporated in 1929, the University Athletic Association’s strategic purpose is to provide a championship experience with integrity on and off the field for student-athletes and the Gator Nation. The Gator athletic program supports 21 teams and more than 500 student-athletes, giving them the opportunity to compete at the highest levels of collegiate athletics, while receiving an education from a top-five public university. Florida is the only school in the nation to finish in the top-10 nationally in all sports rankings in each of the last 41 years and has finished among the top five for 25 of the last 33 years. Florida has won a national championship in each of the last 16 seasons and boasts 49 championships overall. Florida leads all Southeastern Conference schools with 266 league championships and overall has 279 conference titles to its credit. The UAA commits nearly $17 million to fund scholarships for student athletes, who posted a recent graduation success rate of 91 percent and a 3.42 GPA in the Spring of 2025.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.